Creative tourism on the Arigos Route in Porto Velho / RO - Brazil

Abstract

This article aims to describe tourists' perceptions of creative tourism on the Rota dos Arigós. Creative tourism is a type of tourism that seeks to engage tourists in creative and interactive activities. This article will investigate tourists' perceptions of creative tourism on the Rota dos Arigós-Porto Velho, considering the four dimensions proposed by Cavalcante: learning, creativity, participation, and authenticity. The study used a qualitative approach and field research with nine tourists, who experienced the route and were interviewed using a semi-structured questionnaire. Data analysis followed the content analysis technique. The results indicate that tourists perceive the Rota dos Arigós as a space for historical and cultural reinterpretation, with emphasis on learning about migration from the Northeast, local architecture, and the narratives involved. Creativity was perceived in elements such as cordel literature and architectural singularities, although some participants pointed out gaps in the absence of artistic interventions and more interactive activities. The authenticity of the experience was associated with the tourists' emotional connection with their own stories and the originality of the attractions. However, the participation dimension was identified as the least explored, revealing the need for greater involvement of the local community in the Route.