ORGANIZATIONAL CULTURE AND THE TECHNOLOGY ACCEPTANCE MODEL (TAM): AN ANALYSIS OF THE ELECTRONIC MEMORANDUM AT FEDERAL UNIVERSITY OF PIAUÍ

ORGANIZATIONAL CULTURE AND THE TECHNOLOGY ACCEPTANCE MODEL (TAM): AN ANALYSIS OF THE ELECTRONIC MEMORANDUM MODULE AT FEDERAL UNIVERSITY OF PIAUÍ

Abstract

Innovation can be influenced by organizational culture, an important construct for management and performance practices. The impact of organizational culture on technology acceptance of the electronic memo module of a Federal Institution of Higher Education was evaluated. This research is descriptive and quantitative. A survey was carried out, applied to 337 users. Smart PLS 3.2 software was used, due to the absence of multivariate normality in the data distribution and IBM SPSS® v. 23 for conducting the Exploratory Factor Analysis. The organizational culture influenced the perceived ease of use and the behavioral intention of use, favoring the acceptance of the electronic memo technology. This study contributes, by using the organizational culture as an antecedent of the technology acceptance model (TAM), an aspect neglected in previous studies. Managerially, this study contributes towards enabling technical improvement actions, aiming at a higher quality of public service.