Sustainable innovations in the business models of brazilian banking institutions

Authors

DOI:

https://doi.org/10.21527/2237-6453.2023.59.13114

Keywords:

Inovação; Sustentabilidade; Modelos de negócios; Bancos.

Abstract

The implementation of sustainable actions and practices are becoming more frequent in the corporate market, gaining space in the banking sector. Therefore, the present study aims to analyze how innovation is incorporated into sustainability in the business models of five Brazilian banks, in the light of the theory of Yip and Bocken (2018). Therefore, a descriptive research was carried out, using the qualitative methodology, through interviews and public reports. The data obtained were analyzed using the content analysis technique. The results reveal that technological innovation and sustainability practices are noticeable in the banking environment. In addition, the adoption of ISO 14000 and 14001 certification, as well as the expansion of the photovoltaic system, focus on the social and technological innovation proposed by the institutions in line with sustainability. It was found that sustainable practices adopted by banking institutions contribute to the optimization of internal processes, and make them more profitable and socially responsible.

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Published

2023-11-20

How to Cite

Treptow, I. C. ., Drago, H. F., de Castro, B. L. G. ., Kneipp, J. M., & de Moura, G. L. (2023). Sustainable innovations in the business models of brazilian banking institutions. Development in Question Journal, 21(59), e13114. https://doi.org/10.21527/2237-6453.2023.59.13114

Issue

Vol. 21 No. 59 (2023): Nº 59 - 2023

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Artigos

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