Metaorganizations in market shaping: theoretical propositions on triple agency performativity
DOI:
https://doi.org/10.21527/2237-6453.2023.59.13352Keywords:
Meta-organization, Triple agency, Performativity, Market actors, Market practicesAbstract
This theoretical essay presents theoretical propositions that meta-organization (MO) acts in the shaping of markets performing a triple agency between the economic environment (market), the social environment and the political environment. The study takes as its starting point conceptions and assumptions grounded in the Sociology of Markets and the Actor-Network Theory and has as its fundamental reference the performative character of the actors operating in the markets. It is assumed that marketing is considered an area of expertise and field of knowledge, which performativity is reached through practices. Such practices can be outlined in the performance of the MOs, considered market actors, but acting as a collective organization of entities or an association of organizations. The actions of the MOs have been standing out due to globalization and on different fronts, especially in the social, economic and political spheres. The theoretical understanding developed in the essay aimed at mapping theories that explain the market from the perspective of Constructivist Market Studies (CME), which allow a greater understanding and approximation with the knowledge of the marketing discipline. Based on these assumptions, as well as discussions about the performance of business associations in the construction and shaping of the market, the propositions highlight that MO acts in a collective action in the construction of the market, thus, it was possible to consider that they can perform markets, preferably, by representational and normative practices.
References
AHRNE, G.; BRUNSSON, N. Organizations and meta-organizations. Scandinavian Journal of Management, v. 21, p. 429-449, 2005.
AHRNE, G.; BRUNSSON, N. Meta-Organizations. Cheltenham: Edward Elgar, 2008.
ARAUJO, L. Marketing Theory Markets, market-making and marketing. Marketing Theory, v. 7, n. 3, p. 211-226, 2007.
ARAUJO, L.; FINCH, J.; KJELLBERG, H. Reconnecting marketing to markets: An introductions. In: ARAUJO, L.; FINCH, J.; KJELLBERG, H. (ed.). Reconnectiong marketing to markets. Oxford: Oxford University Press, 2010. p. 1-12.
ARAUJO, L.; KJELLBERG, H.; SPENCER, R. Market practices and forms: introduction to the special issue. Marketing Theory, v. 8, p. 5-14, 2008.
AUSTIN, J. L. How to do things with words. London: Oxford University Press, 1962.
AZIMONT, F.; ARAUJO, L. Category reviews as market-shaping events. Industrial Marketing Management, v. 36, p. 849-860, 2007.
BERKOWITZ, H.; DUMEZ, H. The Concept of Meta-Organization: Issues for Management Studies. European Management Review, v. 13, n. 2, p. 149-156, 2016.
CALLON, M. The Laws of the Markets. Oxford: Blackwell Publishers, 1998.
CALLON, M. Actor-Network Theory-The Market Test. The Sociological Review, v. 47, p. 181-195, 1999.
CALLON, M. Performativity, Misfires and Politics, Journal of Cultural Economy, v. 3, n. 2, p. 163-169, 2010.
CALLON, M.; MUNIESA, F. Economic Markets as Calculative Collective Devices. Organization Studies, London: SAGE Publications, 2005. p. 1.229-1.250.
CALLON, M.; MILLO, Y.; MUNIESA, F. Market devices. Oxford: Blackwell, 2007.
CARMAGNAC, L.; CARBONE, V. Making supply networks more sustainable “together”: the role of meta-organisations, Supply Chain Forum: An International Journal, v. 20, n. 1, 56-67, 2019. DOI: https://doi.org/10.1080/16258312.2018.1554163. Acesso em: 2 ago. 2022.
COCHOY, F. Another Discipline for the market economy: Marketing as a performative knowledge and know-how for capitalism. The Sociological Review, v. 46, p. 194-221, 1998.
COCHOY, F. A Sociology of market-things: on tending the garden of choices in mass retailing. The Sociological Review, v. 55, n. 2, p. 109-129, 2007.
COCHOY, F. How to build displays that sell. Journal of Cultural Economy, v. 3, p. 299-315, 2010.
COCHOY, F. A Theory of “Agencing”: On Michel Callon’s Contribution to Organizational Knowledge and Practice. Oxford: Oxford Handbooks On-line, 2015. p. 106-124.
CROPPER, S.; BOR, S. (Un)bounding the Meta-Organization: Co-Evolution and Compositional Dynamics of a Health Partnership. Administrative Sciences, v. 8, n 3, p. 1-19, 2018.
DIAZ RUIZ, C.; MAKKAR, M. Market bifurcations in board sports: How consumers shape markets through boundary work. Journal of Business Research, v. 122, p. 38-50, 2021. DOI: https://doi.org/10.1016/j.jbusres.2020.08.039. Acesso em: 2 ago. 2022.
FRIES, L. Boundarians that Shape Market Actors: A review of the literature on business associations. Paper to be presented at Special Track B: “Developing Marketing Practices and Market Forms”. In: IMP CONFERENCE, 24., 2008. Uppsala, Suécia, Uppsala University, 2008.
FRIES, L. Tinkering with market actors: how a business association’s practices contribute to dual agency. In: ARAUJO L.; FINCH, J.; KJELLBERG, H. (ed.). Reconnecting marketing to markets. Oxford: Oxford University Press, 2010. p. 138-157.
FLIGSTEIN, N. The architecture of markets. Princeton: Princeton University Press, 2001.
GRANOVETTER, M. Economic Action and Social Structure: The Problem of Embeddedness American Journal of Sociology, v. 91, n. 3, p. 481-510, 1985.
GEIGER S.; FINCH J. Industrial sales people as market actors. Industrial Marketing Management, v. 38, p. 608-617, 2009.
GEIGER S.; KJELLBERG H.; SPENCER R. Shaping Exchanges, Building Markets. Consumption Markets & Culture, v. 15, n. 2, p. 133-147, 2012.
HAGBERG, J. Agencing practices: a historical exploration of shopping bags. Consumption Markets & Culture, v. 19, n. 1, p. 1-22, 2015.
KJELLBERG, H.; HELGESSON, C. F. Multiple versions of markets: Multiplicity and performativity in market practice. Industrial Marketing Management, v. 35, n. 7, p. 839-855, 2006.
KJELLBERG, H.; MURTO, R. Theorizing markets. AMS Review, 2021. DOI: https://doi.org/10.1007/s13162-021-00218-8. Acesso em: 2 ago. 2022.
LATOUR, B. The Powers of Association. The Sociological Review, v. 32, p. 264-280, 1984.
LEME, P. H. M. V.; REZENDE, D. C. A construção de mercados sob a perspectiva da teoria ator-rede e dos estudos de mercado construtivistas (EMC). RIMAR – Revista Interdisciplinar de Marketing, v. 8, n. 2, p. 133-151, 2018.
MASON, K.; KJELLBERG H.; HAGBERG J. Exploring the performativity of marketing: theories, practices and devices. Journal of Marketing Management, v. 31, n. 1-2, p. 1-15, Editorial, 2015.
MUNIESA, F.; MILLO, Y.; CALLON, M. An introduction to market devices. The Sociological Review, v. 55, p. 1-12, Suplemento 2, 2007.
NØJGAARD, M. Ø.; BAJDE, D. Comparison and cross-pollination of two fields of market systems studies. Consumption Markets & Culture, 2020. DOI: https://doi.org/10.1080/10253866.2020.1713112. Acesso em: 2 ago. 2022.
PARSONS, T.; SHILS E. The Social System. In: PARSONS, T.; SHILS, E. A. (ed.). Toward a general theory of action: theoretical foundations for the social sciences. London: Routledge; Kegan Paul, 2001. p. 190-233.
SWEDBERG, R. Principles of economic sociology. Princeton: Princeton University Press, 2003.
YOUNG, D. R. Organizational Identity and the Structure of Nonprofit Umbrella Associations. Nonprofit Management and Leadership, v. 11, n. 3, p. 289-304, 2001.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Desenvolvimento em Questão
This work is licensed under a Creative Commons Attribution 4.0 International License.
Autores que publicam nesta revista concordam com os seguintes termos:
a. Autores mantém os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Licença Creative Commons Attribution que permite o compartilhamento do trabalho com reconhecimento da autoria e publicação inicial nesta revista.
b. Autores têm autorização para assumir contratos adicionais separadamente, para distribuição não-exclusiva da versão do trabalho publicada nesta revista (ex.: publicar em repositório institucional ou como capítulo de livro), com reconhecimento de autoria e publicação inicial nesta revista.
c. Autores têm permissão e são estimulados a publicar e distribuir seu trabalho online (ex.: em repositórios institucionais ou na sua página pessoal) a qualquer ponto antes ou durante o processo editorial, já que isso pode gerar alterações produtivas, bem como aumentar o impacto e a citação do trabalho publicado (Veja O Efeito do Acesso Livre).
