The role of dynamic capabilities for co-creation of value in the context of female entrepreneurship
DOI:
https://doi.org/10.21527/2237-6453.2024.60.15726Keywords:
Value co-creation, Dynamic Capabilities, Female EntrepreneurshipAbstract
The objective of this study is to identify how dynamic capabilities contribute to the co-creation of value in women's enterprises. A conceptual model was adapted and applied in the female entrepreneurship environment, through a qualitative approach of semi-structured interviews. From the results, it was discovered that although women entrepreneurs do not intentionally aim to establish a strategy to co-create value with customers, partners and suppliers, this is a fact that occurs naturally according to the demands of everyday life, and that occurs for the social engagement of women in society. Spontaneity favors dynamic capabilities as drivers for the co-creation of value when entrepreneurs are oriented towards learning and aligning objectives. This can help the researched enterprises to sustain themselves amidst the dynamism of the market. On the other hand, the weak organization of dynamic processes prevents the achievement of competitive advantage. Entrepreneurs who know how to transform such resources into a relational strategy will be able to take their ventures to another level in the business environment.
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