Relationship Between Internationalization and Eco-Innovation Strategies: a Brazilian chemical industry study
DOI:
https://doi.org/10.21527/2237-6453.2019.46.6-24Keywords:
Eco-innovation. Contextual factors, Internationalization, Chemical industry, ecoinovaçãoAbstract
This study investigates the association of contextual factors with the adoption of eco-innovation strategies, comparing groups of internationalized and not internationalized companies. It also analyzes the average values of the adoption of these contextual factors and eco-innovation strategies in these two groups of companies. Research methodology follows a quantitative approach, being performed a cross-sectional survey in 124 Brazilian companies of chemicals manufacturing sector. Main results of the analysis showed better association between the contextual factors of support from top management, technological competence, environmental standards and proactive eco-innovation strategies, concerning not internationalized companies. Results also reveal that internationalized companies do not differ from those not internationalized, regarding the adoption of environmental regulatory factors, reputation effects, support from top management, reactive strategies and proactive strategies. In general terms, this outcome may indicate that the surveyed companies have been concerned about eco-innovation, regardless of the scope of their market.
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