The Use of Strategic Resources in the Production of Organics: the case of the producers of the ecological fair of Passo Fundo-RS
DOI:
https://doi.org/10.21527/2237-6453.2019.48.312-333Keywords:
Resource Based View; organic production; family farming.Abstract
The research aims to identify the tangible and intangible resources that are configured as strategic in the organic production of the producers of the Passo Fundo-RS Ecological Fair. Methodologically, an exploratory and qualitative research was carried out, with the target population being the organic producers of the Passo Fundo Ecological Fair, six producers were surveyed using the saturation criterion based on selection criteria that answered the questionnaire, from the Resource Based View (RBV) literature that were analyzed using the content analysis technique. As significant results, it can be highlighted that tangible and intangible resources are fundamental elements for the success of the organic production activity, with special emphasis on the cooperative institution that has the function of assembling the producers, making feasible the commercialization channel and, especially, to offer certification mechanisms for organic production.
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