STRATEGIC AND ECONOMIC VIABILITY OF SUSTAINABLE PURCHASES

Abstract

Conscious consumption has become imperative in societies that are rethinking their development model. For example, for a Higher Education Institution (HEI), which demands large quantities of materials, sustainable purchases represent an opportunity for multiple benefits listed in the social, environmental and economic dimensions. However, sustainable purchasing strategies can increase speculation about the negative effects, especially those related to the economic part, making it necessary studies to facilitate decision making. Due to that, the objective is to assess the strategic and economic feasibility of sustainable practices in the purchasing sector of a private HEI in Brazil. The results show the importance of considering sustainability in strategic planning, which should be integrated in all areas of the institution, including the purchasing department. Also show that, although the economic viability of sustainable purchases is fundamental, it is necessary to weigh the economic, social and environmental impacts for the institution.