Methodological proposal for evaluating creative events in municipalities as a local development resource

Abstract

The cultural dimension of territories has been understood as a potential for local and regional development through the creative economy. The identification of cultural specificities that distinguish the territory associated with the structuring of public policies to promote cultural products can potentially be a way of generating employment and income for the population, based on cultural identity.  A difficulty faced by municipalities is measuring the results of creative economy actions due to differences in institutional capacity maturity. This article aims to propose a methodological model to verify the impact of holding cultural events on the social and economic dynamics of the municipality. The proposed method can be tested in municipalities of any size and for all types of events. The research was applied at a creative event in a medium-sized municipality, which allowed the validation and improvement of the data collection instrument. It is concluded that the proposed research model is viable and reproducible in events in municipalities of any size, which contributes to generating visibility for creative economy actions and their role in the development processes of a territory.