PUBLIC POLICY OF TOURISM AND LOCAL DEVELOPMENT: ANALYSIS UNDER THE HUMAN SCALE APPROACH

Abstract

Since the end of the 19th century, several approaches on the topic of development have been discussed in the academic literature, the approach to development associated with economic strategies. However, since the 1980s, other approaches have been gaining academic space, which has shifted to space for approaches with a social focus, involving themes covering political policies directed towards education, health, sanitation, leisure, etc. development scenario, with social characteristics, that search authors seek to analyze the satisfaction of basic human needs. For study purposes, use the Max-Neef Human Scale approach (1994) as a central factor in the study of public policies related to the tourism sector in the State of Bahia. Given the above, a research has the general objective of proposing an analytical structure for the evaluation of public tourism policies, as an agent for promoting local development, from the perspective of the Human Scale. To do so, choose the PROETUR results analysis feature, considered one of the main actions related to the National Tourism Policy. A methodological option for evaluating social and economic indicators associated with the concept of human scale. The results found point to the pertinence of the proposed structure from this perspective, pointing out a necessary need for public tourism policies, prioritizing its attention as tourist areas furthest from the Bahian coast.