COLLABORATIVE FAIRS AND CREATIVE ECONOMY IN CARUARU, PERNAMBUCO

Abstract

This work aims to analyze the collaborative fairs that constitute the Creative Economy of the city of Caruaru-PE. To do this, sought to identify the profile of their enterprises and entrepreneurs, and understand how the processes of production, circulation and consumption occur. A qualitative approach was adopted, and the research is characterized as descriptive. Visits were made to 5 collaborative fairs, and 8 opens and semi-structured interviews with local producers who participate in the studied fairs. As a result, it was found that collaborative fairs have valued local copyright brands and created opportunities for beginning producers to exhibit, advertise and sell their products, as well as to establish partnerships. It was also found that the vast majority of entrepreneurs who participate in the fairs are women, and that they feel differences in relation to independent collaborative fairs, and those promoted by public bodies, such as the city hall. It was emphasized the importance of these fairs in the professional insertion of young graduates, who have enterprises with a strong social and environmental position, which differentiates them from local businesses. Finally, two points were highlighted: the importance of understanding the dynamics of the creative economy from the context in which it is inserted; and that the performance in fairs appears as an alternative to the unemployment situation, through an insertion in an informal market, linked to a situation of vulnerability of the agents interviewed.