Modelo referencial para implementação de product-service system em empresas de máquinas e equipamentos agrícolas
DOI :
https://doi.org/10.21527/2237-6453.2022.58.12804Mots-clés :
Product-service system (PSS), Economia Circular, Sustentabilidade, Máquinas AgrícolasRésumé
Este estudo teve como objetivo propor um modelo referencial para introdução do Product-Service System (PSS) orientado a produto em empresas de máquinas e equipamentos agrícolas. Após revisão bibliográfica sobre o tema, um diagnóstico sobre sustentabilidade e PSS orientado a produto foi realizado em empresas de máquinas agrícolas por meio de estudo de casos múltiplos. Os resultados demonstraram que, embora algumas práticas relacionadas à sustentabilidade sejam realizadas pelas empresas, na maioria delas as questões ambientais e sociais não constituem um tópico dominante no desenvolvimento de produtos e serviços. Além disso, identificou-se que as empresas já oferecem serviços pertencentes ao PSS orientado a produto, mas, na maioria delas, esse processo ainda não é estruturado e normalmente as ofertas não são projetadas considerando aspectos ambientais. Conclui-se que há oportunidades de aprimoramento e oferta de novos serviços que possam aumentar a satisfação dos clientes e contribuir para a sustentabilidade. Dessa forma, o modelo referencial proposto fornece orientações sobre os procedimentos necessários para execução do PSS orientado a produto. O estudo contribui com as discussões acadêmicas sobre o potencial sustentável do PSS, principalmente no sentido de fornecer subsídios que possam auxiliar a sua prática nas organizações.
Références
ANNARELLI, A.; BATTISTELLA, C.; NONINO, F. Product service system: A conceptual framework from a systematic review. Journal of Cleaner Production, v. 139, p. 1.011-1.032, 2016.
ANNARELLI, A.; BATTISTELLA, C.; NONINO, F. Competitive advantage implication of different Product Service System business models: Consequences of “not-replicable” capabilities. Journal of Cleaner Production, v. 247, 119.121, 2020.
ANNARELLI, A. et al. New trends in product service system and servitization research: A conceptual structure emerging from three decades of literature. CIRP Journal of Manufacturing Science and Technology, v. 32, p. 424-436, 2021.
AURICH, J. C.; FUCHS, C.; WAGENKNECHT, C. Life cycle oriented design of technical Product-Service Systems. Journal of Cleaner Production, v. 14, n. 17, p. 1.480-1.494, 2006.
AYARZA, J. A. C. et al. Viabilidade estratégica e econômica de práticas sustentáveis no departamento de compras: estudo de caso de uma IES Privada no Brasil. Desenvolvimento em Questão, n. 55, p. 306-323, 2021.
BAINES, T. S. et al. State-of-the-art in product-service systems. Journal of Engineering Manufacture, v. 221, n. 1, p. 1.543-1.552, 2007.
BAINES, T. S. et al. The servitization of manufacturing: A review of literature and reflection on future challenges. Journal of Manufacturing Technology Management, v. 20, n. 5, p. 547-567, 2009.
BANDINELLI, R.; GAMBERI, V. Servitization in oil and gas sector: Outcomes of a case study research. Journal of Manufacturing Technology Management, v. 23, n. 1, p. 87-102, 2012.
BANERJEE, S.; PUNEKAR, R.M. A sustainability-oriented design approach for agricultural machinery and its associated service ecosystem development. Journal of Cleaner Production, v. 264, p. 121.642, 2020.
BARRAVECCHIA, F. Research on product-service systems: topic landscape and future trends. Journal of Manufacturing Technology Management, v. 32 n. 9, p. 208-238, 2021.
BATISTA, A. A. S.; DE FRANCISCO, A. C. Organizational Sustainability Practices: a Study of the Firms Listed by the Corporate Sustainability Index. Sustainability, v. 10, n. 1, 2018.
BARDIN, L. Análise de conteúdo. São Paulo: Edições 70, 2016. 279 p.
BEHNAM, S.; CAGLIANO, R.; GRIJALVO, M. How should firms reconcile their open innovation capabilities for incorporating external actors in innovations aimed at sustainable development? Journal of Cleaner Production. v. 170, p. 950-965, 2018.
BEUREN, F. H.; FERREIRA, M. G. G.; MIGUEL, P. A. C. Product-service systems: a literature review on integrated products and services. Journal of Cleaner Production, v. 47, p. 222-231, 2013.
BOCKEN, N. M. P. et al. Product design and business model strategies for a circular economy. Journal of Industrial and Production Engineering, v. 33, n. 5, p. 308-320, 2016.
CALABRESE, A. et al. Sustainability-oriented service innovation: An emerging research field. Journal of Cleaner Production, v. 193, p. 533-548, 2018.
CAVALIERI, S.; PEZZOTTA, G. Product-service systems engineering: State of the art and research challenges. Computers in Industry, v. 63, n. 4, p. 278-288, 2012.
CAVALIERI, S.; TOLLIO, T.; CERETTI, E. Special issue on New research advances on Product Service System along the lifecycle. Cirp Journal of Manufacturing Science and Technology, v. 29, p. 139-140, 2020.
CORTI, D. et al. Service-oriented business models for agricultural machinery manufacturers: Looking forward to improving sustainability. 2013 International Conference on Engineering, Technology and Innovation, 2013.
De MEDEIROS, J. F. et al. Proposal of a novel reference system for the green product development process (GPDP). Journal of Cleaner Production, v. 187, p. 984-995, 2018.
DESPEISSE, M. et al. The emergence of sustainable manufacturing practices, Production Planning & Control: The Management of Operations, v. 23, n. 5, p. 354-376, 2012.
FEIX, R. D.; LEUSIN JÚNIOR, S. Painel do agronegócio no Rio Grande do Sul – 2015. Disponível em: http://www.fee.rs.gov.br/wp-content/uploads/2015/09/20150903painel-do-agronegocio-no-rs-2015.pdf. Acesso em: 30 jun. 2020.
FIERGS. Panorama RS. 2020. Disponível em: https://www.fiergs.org.br/panorama-rs. Acesso em: 20 jul. 2020.
GEISSDOERFER, M. et al. The Circular Economy – A new sustainability paradigm? Journal of Cleaner Production, v. 143, p. 757-768, 2017.
GOEDKOOP, M. J. et al. Product Service Systems, Ecological and Economic Basics (Report for the Dutch ministries of Economic Affairs and of Environment), 1999.
HERNANDEZ, R. J. Sustainable product-service systems and circular economies. Sustainability, v. 11, n. 19, p. 5.383, 2019.
HOCAYEN DA SILVA, A.; HOCAYEN DA SILVA, A. Protagonismo das cooperativas na promoção dos objetivos de desenvolvimento sustentável: reflexões teóricas e agenda de pesquisa. Desenvolvimento em Questão, n. 54, p. 83-103, 2021.
KADDOURA, M. et al. Is prolonging the lifetime of passive durable products a low-hanging fruit of a circular economy? A multiple case study. Sustainability, v. 11, n. 18, 2019.
KAŇOVSKÁ, L.; TOMÁŠKOVÁ, E. Drivers for Smart Servitization in Manufacturing Companies. AGRIS on-line Papers in Economics and Informatics, v. 10, n. 3, p. 57-68, 2018.
KIM, S. et al. Development of an innovation model based on a service-oriented product service system (PSS). Sustainability (Switzerland), v. 7, n. 11, p. 14.427-14.449, 2015.
KIM, S.; YOON, B. Developing a process of concept generation for new product-service systems: a QFD and TRIZ-based approach. Service Business, n. 6, p. 323-348, 2012.
KIMITA, K.; SAKAO, T.; SHIMOMURA, Y. A failure analysis method for designing highly reliable product-service systems. Research in Engineering Design, v. 29, n. 2, p. 143-160, 2018.
KORHONEN, J.; HONKASALO, A.; SEPPÄLÄ, J. Circular Economy: The Concept and its Limitations. Ecological Economics, v. 143, p. 37-46, 2018.
KRISTENSEN, H. S.; REMMEN, A. A framework for sustainable value propositions in product-service systems. Journal of Cleaner Production, v. 223, p. 25-35, 2019.
KUO, T. C. et al. Supporting sustainable product service systems: A product selling and leasing design model. Resources, Conservation and Recycling, v. 146, p. 384-394, 2019.
LERMEN, F. H. et al. Sustainable offers for drying and storage of grains: Identifying perceived value for Brazilian farmers. Journal of Stored Products Research, v. 87, 2020.
LI, Hua J. An empirical study of servitization paradox in China. Journal of High Technology Management Research, v. 26, n. 1, p. 66-76, 2015.
LI, A. Q. et al. The state-of-the-art of the theory on Product-Service Systems. International Journal of Production Economics, v. 222, 107491, 2020
LIM, C. H. et al. Design of informatics-based services in manufacturing industries: case studies using large vehicle-related databases. Journal of Intelligent Manufacturing, v. 29, p. 497-508, 2018.
MAHUT, F. et al. Product-Service Systems for servitization of the automotive industry: a literature review. International Journal of Production Research, v. 55, n. 7, p. 2.102-2.120, 2017.
MALHOTRA, N. K. Pesquisa de Marketing: uma orientação aplicada. 6. ed. Porto Alegre: Bookman, 2019.
MANZINI, E.; VEZZOLI, C.; CLARK, G. Product-Service Systems. Using an Existing Concept as a New Approach to Sustainability. Journal of Design Research, v. 1, n. 2, 2001.
MARQUES, P. et al. A methodology for product-service systems development. Procedia CIRP, v. 7, p. 371-376, 2013.
MONT, O. K. Clarifying the concept of product-service system. Journal of Cleaner Production, v. 10, p. 237-245, 2002.
MONTIEL, I.; DELGADO-CEBALLOS, J. Defining and Measuring Corporate Sustainability: Are We There Yet? Organization & Environment, v. 27, n. 2, p. 113-139, 2014.
MORO, S. R.; CAUCHICK-MIGUEL, P. A.; MENDES, G. H. S. Literature analysis on product-service systems business model: a promising research field. Brazilian Journal of Operations & Production Management, v. 19, n. 1, p. 1-18, 2022.
MOURTZIS, D.; PAPATHEODOROU, A. M.; FOTIA, S. Development of a key performance indicator assessment methodology and software tool for product-service system evaluation and decision-making support. Journal of Computing and Information Science in Engineering, v. 18, n. 4, p. 1-13, 2018.
MOURTZIS, D.; VLACHOU, E.; ZOGOPOULOS, V. Mobile apps for providing product-service systems and retrieving feedback throughout their lifecycle: A robotics use case. International Journal of Product Lifecycle Management, v. 11, n. 2, p. 116-130, 2018.
MUNTEN, P.; VANHAMME, J.; SWAEN, V. Reducing obsolescence practices
from a product-oriented PSS perspective: A research agenda. Recherche et Applications en Marketing, v. 36, n. 2, p. 42-74, 2021.
NAWAZ, W.; KOÇ, M. Exploring Organizational Sustainability: Themes, Functional Areas, and Best Practices. Sustainability, v. 11, n. 16, 2019.
NEMATOLLAHI, M.; TAJBAKHSH, A. Past, present, and prospective themes of sustainable agricultural supply chains: A content analysis. Journal of Cleaner Production, 271, p. 122.201, 2020.
PACHECO, D. A. J. et al. State of the art on the role of the Theory of Inventive Problem Solving in Sustainable Product-Service Systems: Past, Present, and Future Journal of Cleaner Production, v. 212, p. 489-504, 2019.
PARIDA, V. et al. Mastering the transition to product-service provision: Insights into business models, Learning activities, and capabilities. Research Technology Management, v. 57, n. 3, p. 44-52, 2014.
PEREIRA DA SILVA, A. W. P. et al. Quem é o Consumidor Sustentável? Uma revisão sistemática da literatura internacional sobre os fatores influenciadores do consumo sustentável. Desenvolvimento em Questão, n. 54, p. 104-122, 2021.
PERUZZINI, M.; MARILUNGO, E.; GERMANI, M. Structured requirements elicitation for product-service system. International Journal of Agile Systems and Management, v. 8, n. 3-4, p. 189-218, 2015.
PIERONI, M. P. P.; MCALOONE, T. C.; PIGOSSO, D. C. A. Configuring new business models for circular economy through product-service systems. Sustainability, v. 11, n. 13, p. 3.727, 2019.
PIGOSSO, D. C. A.; MCALOONE, T. C. Maturity-based approach for the development of environmentally sustainable product/service-systems. CIRP Journal of Manufacturing Science and Technology, v. 15, p. 33-41, 2016.
REIM, W.; PARIDA, V.; ÖRTQVIST, D. Product-Service Systems (PSS) business models and tactics - A systematic literature review. Journal of Cleaner Production, v. 97, p. 61-75, 2015.
ROSA, P.; SASSANELLI, C.; TERZI, S. Towards Circular Business Models: A systematic literature review on classification frameworks and archetypes. Journal of Cleaner Production, v. 236, 2019.
ROZENFELD, H. Gestão de desenvolvimento de produtos: uma referência para a melhoria do processo. São Paulo: Saraiva, 2006. 542 p.
SHAPIRA, H.; KETCHIE, A.; NEHE, M. The integration of design thinking and strategic sustainable development. Journal of Cleaner Production, v. 140, p. 277-287, 2017.
SHOKOHYAR, S.; MANSOUR, S.; KARIMI, B. A model for integrating services and product EOL management in sustainable product service system (S-PSS). Journal of Intelligent Manufacturing, n. 25, p. 427-440, 2012.
SIMERS. Brasil, 2020a. Disponível em: https://www.simers.com.br/. Acesso em: 2020.
SIMERS. Venda de máquinas agrícolas cresce 23% em maio Brasil, 8 jun. 2020b. Disponível em: https://www.simers.com.br/noticias/detalhes/5927/Venda-de-m%C3%A1quinas-agr%C3%ADcolas-cresce-23-em-maio. Acesso em: 30 jun. 2020.
SONG, W.; SAKAO, T. A customization-oriented framework for design of sustainable product/service system. Journal of Cleaner Production, v. 140, p. 1.672-1.685, 2017.
SUH, E. S. Product Service System Availability Improvement through Field Repair Kit Optimization: A Case Study. Applied Sciences, v. 9, n. 20, p. 4.272, 2019.
SUTANTO, A. et al. Product-service system design concept development based on product and service integration. Journal of Design Research, v. 13, n. 1, p. 1-19, 2015.
THEIS, V.; SCHREIBER, D. Análise reflexiva acerca das contribuições da tecnologia da informação verde para a sustentabilidade corporativa. Desenvolvimento em Questão, n. 56, p. 264-281, 2021.
TOKARZ, B. et al. Methods and tools for the development of a Product-Service System: a holistic perspective. Brazilian Journal of Operations & Production Management, v. 19, n. 3, p. 1-19, 2022.
TOPPLE, C. et al. Corporate Sustainability Assessments: MNE engagement with sustainable development and the SDGs. Transnational Corporations, v. 24, n. 3, p. 61-71, 2017.
TRAN, T. A.; PARK, J. Y. Development of integrated design methodology for various types of product – service systems. Journal of Computational Design and Engineering, v. 1, n. 1, p. 37-47, 2014.
TUKKER, A. Eight types of product-service system: eight ways to sustainability? Experiences from SusProNet. Business Strategy and the Environment, v. 13, n. 4, p. 246-260, 2004.
TUKKER, A. Product services for a resource-efficient and circular economy – a review. Journal of Cleaner Production, v. 97, p. 76-91, 2015.
VAN DER LAAN, A. Z.; AURISICCHIO, M. Archetypical consumer roles in closing the loops of resource flows for Fast-Moving Consumer Goods. Journal of Cleaner Production, v. 236, p. 117.475, 2019.
VINODH, S.; GOPINATH RATHOD. Application of ECQFD for enabling environmentally conscious design and sustainable development in an electric vehicle. Clean Technologies and Environmental Policy, v. 13, n. 2, p. 381-396, 2010.
VINODH, S.; KAMALA, V.; JAYAKRISHNA, K. Integration of ECQFD, TRIZ, and AHP for innovative and sustainable product development. Applied Mathematical Modelling, v. 38, n. 11-12, p. 2.758-2.770, 2014.
YANG, M.; EVANS, S. Product-service system business model archetypes and sustainability. Journal of Cleaner Production, v. 220, p. 1.156-1.166, 2019.
YIN, R. K. Estudo de caso: planejamento e métodos. 5. ed. Porto Alegre: Bookman, 2015.
ZARTE, M.; PECHMANN, A.; NUNES, I. L. Decision support systems for sustainable manufacturing surrounding the product and production life cycle – a literature review. Journal of Cleaner Production, v. 219, p. 336-349, 2019.
ZINE, P. U. et al. A conceptual framework for product service system design for machine tools:Issues in Indian context. Benchmarking: An International Journal, v. 23, n. 5, p. 1.227-1.248, 2016.
Téléchargements
Publié-e
Comment citer
Numéro
Rubrique
Licence
(c) Tous droits réservés Desenvolvimento em Questão 2022
Cette œuvre est sous licence Creative Commons Attribution 4.0 International.
Autores que publicam nesta revista concordam com os seguintes termos:
a. Autores mantém os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Licença Creative Commons Attribution que permite o compartilhamento do trabalho com reconhecimento da autoria e publicação inicial nesta revista.
b. Autores têm autorização para assumir contratos adicionais separadamente, para distribuição não-exclusiva da versão do trabalho publicada nesta revista (ex.: publicar em repositório institucional ou como capítulo de livro), com reconhecimento de autoria e publicação inicial nesta revista.
c. Autores têm permissão e são estimulados a publicar e distribuir seu trabalho online (ex.: em repositórios institucionais ou na sua página pessoal) a qualquer ponto antes ou durante o processo editorial, já que isso pode gerar alterações produtivas, bem como aumentar o impacto e a citação do trabalho publicado (Veja O Efeito do Acesso Livre).
