ANALYSIS OF EDUCATIONAL MATERIALS ON SUICIDE PREVENTION: TYPES OF CONTENT

Abstract

Advertising in health with educational content manifests itself as raw material for promotion and prevention of health and its diseases. In this context, the materials produced in the “Setembro Amarelo” campaign aim at the instruction on fundamental behaviors in cases of presenting warning signs for the risk of suicidal ideation and attempt. For know the importance of such guidelines for family and professionals, this work is based on the qualitative analysis of the types of contents present, in two of these materials. In this way, the assertiveness between the choice of the types of content used, which may be factual, conceptual, procedural and attitudinal, and its effectiveness in the fight against suicide, was ascertained. Each of these contents, together or individually, brings with it a degree of depth capable of sensitizing and making possible the internalization of good practices, such as qualified listening by health professionals and early family detection of situations of increased risk of pre-announced self-violence by the desire to commit suicide. It is therefore imperative that the development of suicide prevention materials be based on the knowledge of Antoni Zabala's content theories.